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Posted on by Verona Collection

Macy's is the latest mass retail company to introduce merchandise that caters to Muslim consumers. The department store chain announced on Thursday that it's teaming up with Verona Collection, a modest clothing brand cofounded by Lisa Vogl and Alaa Ammuss, to stock a selection of dresses, pants, cardigans, tops, and hijabs, according to The Huffington Post.

The partnership stemmed from the retailer's The Workshop at Macy’s initiative, which aims to foster and support minority- and women-owned businesses into potential future retail partners. (Verona Collection participated in the program.) "Verona Collection is more than a clothing brand," the modest fashion line's cofounder said in a press release. "It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside."