Islam and Fashion? Here's Why

Fashion and Dawah...
did you raise a brow?

Don't worry, I'm sure many others will too. Especially when the topic is regarding hijab in the context of fashion.

But more than trying to understand how it might be a positive thing, many of us fall into heated debates, arguments and discussions surrounding whether or not hijab should be fashionable.

Whatever your opinion is on this issue…

great. Hold onto it.

We're not asking you to change your stance, because this isn't about to be a discussion surrounding what's halal or what's haram. But what we are asking is for you to shift your lenses and see things from a different point of view.

What if our fashion-taste and how we beautifully draped our georgette hijabs was what peaked certain people's curiosity of Islam? What if our hijab-to-outfit color coordination and our impeccable taste in fabric drew people closer to the religion? What if, the way we carried ourselves through our combination of modesty and unique sense of style indirectly acted as a form of dawah?

You would be surprised at the number of non-Muslim folks who walk into Muslim clothing stores, like Verona Collection, and ask a plethora of questions regarding the hijab and the deen...all because of what they see we're wearing.

"What is that scarf you're wearing around your head called?"

"Oh it's called hee-jab. Why do you have to wear it?"

"It's so beautiful, can anybody wear it or just Muslims?"

And sometimes, we even get silly comments about how great our English speaking skills are or how we sound like a proper American. And instead of being insulted, it's just better to laugh it off because of how grossly inaccurate the portrayal of Muslim women in hijab is in popular media.

So really, there is no such thing as a silly question or comment. The greater the scale of ridiculousness a question or comment is on, the greater responsibility we have in addressing it. And that's also why CAIR awarded Verona Collection with the "2016 Muslim Innovation Award" for the innovative approach of sparking dialogue, without really speaking at all. CAIR acknowledged how Verona Collection proudly distinguishes themselves as more than a clothing store and how through fashion and modesty, is able to stand out as a respectable organization in which many individuals can associate a positive image of Muslim women and Islam with.

But to summarize, the fashion industry in the United States alone is a multi-billion-dollar industry. How people dress now days is more than just about what they're wearing, it's about what they stand for. So why shouldn't Muslims strut into that sector and dominate that realm by introducing fashion that is in compliance with our deen?

How cool is it to take western fashion ideologies that suggest that 'sex sells' and do the complete opposite by selling clothing items that teach the highest regard for modesty in our religion? And finally, think of the reward for bringing someone into Islam simply because what you wore caught their eye?

It's truly a miracle all the different ways people are introduced to or enter into the religion of Islam. Some picked up a Quran after all the hate Muslims received after 9/11. Others converted after having mentally-stimulating conversations with Muslims regarding spirituality, life and faith. And then there are those. Those who saw the beauty in the religion, simply because they saw the beauty on the people who followed it.

And when a man came to the Prophet PBUH and asked him if it was too arrogant or prideful of one to wear good clothes and look nice. The Prophet PBUH eloquently stated that “Allah is beautiful and loves beauty. Pride means to renounce the truth and to abase people.” [Sahih Muslim]

Fashion isn't our enemy. If we harness it right all while being in accordance with Islam, it can be one of the best and most beautiful acts of dawah the world has ever seen.

 By: Nashiha Pervin 


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I love how this article is focused more on making hijab a source of Dawah through the elegance and modesty with beauty that it portrays. I’m all for the wearing nice hijabs with elegant modest clothing that is loose and not too fitted because as Muslim women that is who we are. I do believe that the makeup and “bling” is sometimes overdone and unnecessary to the idea of modesty. I believe that as Muslims,we should look nice and elegant but at the same time modest. The elegance is what should appeal to the eye in terms of Dawah because it lacks extreme tightness, or skin-exposure. It is the fact that we are defining fashion in a new light – one of modesty, self-worth, and cover – rather than the exposing more that makes Islamic fashion spectacular. I think this is what attracts the inner, pure soul and what Islamic fashion should aim to achieve – clothes that are not revealing, tight or overly bling-bling, but clothes that are loose, elegant, covering and modest.


Allah is beautiful and loves beauty. But he also commanded us women to be modest and not draw attention to this beauty outside our homes (as he commanded men to lower their gaze). Saying we should beautify ourselves in hijab to draw attention to Islam is a poor dawah appeal and is not rooted in Islam. It is up to Allah to guide and up to us to do as we are instructed. It is not only women that become interested in our beauty but men too…and this leads to temptation and sin. I am all for wearing nice clean clothes but not overdo it on the fashion statement and the makeup….that’s drawing attention; the opposite of modesty and hayaa.


Love this article mashaAllah :)


Assalam Alykoum Sister,
Very well said.
I fully agree with you.

Also I love the way you are wearing your hijab on that photo.
Can you make a tutorial of it on the Verona youtube channel please?

May Allah Bless you and your loved ones.

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